It's creamy which I prefer over liquid type. I just find it easier to use. CANMAKE claims that the product prevents the eyeshadow spreading and creasing. It helps the eyeshadow stick to your skin for a long time. It makes the the color more vibrant and shimmer shine.
I used the eyeshadow that I truly hate which has no color pay off at all. Left, without eyeshadow base. Right, used after eyeshadow base. Eyeshadow base boosts color pay off.
I used shimmery eyeshadow as well. Eyeshadow on right side looks more vibrant and shiny.
CANMAKE website tells you to use finger tips, but since the product changes own texture from creamy to dry quickly. I find it's better to use eyeshadow brush to apply.
Overall, Eyeshadow base really helped color to show off. I can't say it really stops creasing or prolongs staying time very wel, but still it was decent enough.
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